Real Estate Staging by Sarah FAQs

What is staging?

home staging (hom stag’jing) n. 1. The process of preparing your property for sale by setting the scene throughout the house to create immediate buyer interest in your property. 2. Proven way to increase the chances of your property selling in a timely manner. 3. Presenting a property to prospective buyers to highlight all the benefits - space, traffic flow, curb appeal and overall ambience.

How much does staging cost?

Project fees are based on the individual project. The majority of professional stagers are more than happy to give you a no obligation bid to stage your property.

Isn't getting rid of our "clutter" and keeping it clean good enough?

NO, staging is not just about getting rid of the clutter and keeping it clean, although those are two very important aspects of getting started in staging. Staging is about highlighting all the benefits - space, traffic flow, curb appeal and overall ambience. Often homeowners are unable to detatch from the feeling of "home", by calling in a professional stager, they are able to make the necessary changes that are required for selling that homeowners are often not able to accomplish on their own.

How does staging help?

When you get ready to place a home on the market it becomes a product. Similar to the items on the shelves of your local store, each product has features and benefits, pluses and minuses, as well as competition. To complete in the marketplace, a product must be priced correctly and packaged better than competing products. Houses are no different. As one of many properties for sale, your house must be packaged and presented to prospective buyers to highlight all the benefits – space, traffic flow, curb appeal and overall ambience.

Tips:

• Professionally staged houses present better than competing houses for sale, including new houses and higher priced houses.
• Staged properties accelerate the list to sold time in slow markets.
• Staged properties can increase offers and selling prices in hot markets.
• Buyers view professionally staged listings as “well-maintained”.
• Buyers’ agents recognize that professionally staged listings are “movie-in” ready and are inclined to show your house.
• Photos of professionally staged listings look better in print and web media.
• Professionally staged listings “stand-out” in prospective buyers’ minds.